Jeff Bezos, Amazon’s CEO is an email mastermind. It's key to of the overall customer experience. To Amazon, email marketing is not just another marketing channel. (randomly generated)", but "You might like these (based on my purchase history)". It's not "Dear valued customer", but "Dear Steven".
Personalization means that you use customer data to create a personalized message.Ī great example of a company that does personalization well is Amazon. When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. When you follow these email marketing strategies, email will become your most important channel too! 5 strategies for better email marketing campaigns Here, we will share the best email marketing strategies you can use to achieve extraordinary results through email marketing. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.Īnd on average, for every $1 you spend on email marketing, you can expect a return of $42. It's because it brings in the results and delivers the best marketing ROI:Įmail marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!Īn email marketing strategy is an important part of any marketing strategy. In fact, for the very best online marketers’ email marketing is their go-to marketing channel. What worked five years ago, now no longer works.īut it's still a key player to any marketing strategy. This figure is expected to reach 376 billion daily emails by the end of 2025.Įmail marketing strategies have changed over the years. More than 319.6 billion emails are sent daily.
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